Seoul Friendship Fair in South Korea

 Seoul Friendship Fair in South Korea 

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The Embassy actively participated in three events – the World Food Fair, the World Culture and Tourism Fair, and the Music Café.

At the World Food Fair, the Philippine booth promoted Philippine fresh fruits, such as cavendish bananas and pineapples donated by Del Monte Fresh Produce Korea Ltd. Meanwhile, the Philippine Agriculture Office in Seoul and Dole Korea Ltd. promoted papayas and senorita bananas, fresh produce that were introduced to the Korean market in 2015 and 2018, respectively. The San Miguel beer enjoyed by festival visitors was courtesy of San Mi Korea. Chicken and pork adobo, an iconic Filipino dish, was also popular with the visitors at the Philippine booth.

The Philippine Department of Tourism-Korea (PDOT-Korea) organized a booth at the World Culture and Tourism Fair with a “beach theme.” Aside from tourism information dissemination, PDOT-Korea hosted entertaining activities such as Virtual Reality viewing and roulette and rock-paper-scissors games. At the end of the fair, PDOT-Korea raffled off two roundtrip airline tickets to the Philippines courtesy of Cebu Pacific Air.

This year, for the first time, the Embassy participated in the Fair’s Music Café with the Cordillera Brotherhood Organization (CBO) performing the cañao, war, courtship and banga dances at the Open Lounge of the Seoul City Hall. CBO’s wonderful performances highlighted the rich and diverse culture of the Philippines. The CBO also performed cañao with Ambassador to South Korea Noe A. Wong in front of the Philippine booth, which attracted the interests of many visitors at the Fair.

The Seoul Friendship Festival is an annual event hosted by the Seoul Metropolitan Government to promote cultural diversity through fun activities and performances. It is considered the largest multicultural festival in Seoul representing over 60 countries. END

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The Philippine Department of Tourism-Korea’s “beach theme” booth at the World Culture and Tourism Fair

Philippine cavendish and senorita bananas, pineapples and papayas at the Philippine booth. Right photo: Ambassador to South Korea Noe A. Wong offers Philippine bananas to visitors of the Philippine booth

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Ambassador Wong (eighth form left, in blue polo) and Madame Elena Wong (sixth from left, in blue polo) with the Cordillera Brotherhood Organization in front of the Philippine booth

Seoul City will hold the Seoul Friendship Festival 2018 (Sept. 1 – 2), its representative global event, where people can enjoy a treasure trove of diverse cultures from around the world in one place.


The festival (formerly the Seoul Friendship Fair) is famous for its history and its tradition of allowing visitors to enjoy diverse cultural performances and foods from the world’s major cities and of promoting cultural exchanges.

This year’s festival, attended by Seoul’s fifteen sister and friendship cities and seventy foreign embassies in Korea, will consist of cultural performances from fifteen overseas cities, an exhibition of foods from fifty-seven countries, a city tourism fair involving fifty-three countries, a publicity exhibition by eleven international organizations and NGOs, and a world marriage culture festival.

The cultural performances will take place in Seoul Plaza, while the World Food Exhibition, which is growing in popularity every year, will be held in Mugyo-ro and Cheonggyecheon-ro. Visitors will be able to sample the cuisine of fifty-seven countries among many other attractions. Please note that those who prepare their tasting schedules in advance will have a more pleasant time.

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At the City Tourism Fair, some fifty-three countries will operate promotional booths at Seoul Plaza to display and sell diverse traditional artifacts and show off their attractive tourism contents.

The World Marriage Culture Festival will feature a wide range of performances, exhibitions, experience programs and events under the theme of global marriage culture. In particular, street parades by foreign participants wearing marriage costumes of ten countries, including Korea, are sure to attract much enthusiastic attention. Notably, Vietnam’s traditional wedding ceremony will be reenacted to provide citizens and visitors with an opportunity to experience the Southeast Asian country’s marriage culture.

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In addition, major international organizations and NGOs such as the UNHCR, Green Peace, and Save the Children will attend the festival to publicize their international aid activities and run various experience programs in which Seoul citizens can take part.


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